Cookie Policy
Last updated: 21 April 2026
This Cookie Policy explains what cookies and similar technologies we use on www.starrednight.com, why we use them and how you can manage your preferences. It supplements our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function, remember your preferences, and allow us to measure usage or show relevant advertisements.
2. Categories of cookies we use
Essential cookies are required for the website to function (cart, session, language preference, your consent choice). Without them we cannot deliver our service; no consent is required for these.
Analytics cookies help us understand how visitors use our website so we can improve it. We only place these cookies after you have given consent.
Marketing cookies are used to make advertising more relevant and to measure the effectiveness of our campaigns. We only place them after consent.
3. Overview
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| cart, _shopify_* | Shopify | Cart and checkout | Session – 2 weeks | Essential |
| NEXT_LOCALE | StarredNight | Remembers your language choice | 1 year | Essential |
| sn_consent | StarredNight | Stores your cookie preference | 12 months | Essential |
| _ga, _ga_* | Google (GA4) | Analytics: aggregated visitor statistics | 14 months | Analytics |
| _fbp | Meta | Measures advertising performance | 3 months | Marketing |
| _fbc | Meta | Attribution of Meta ad clicks (built from fbclid on landing) | 90 days | Marketing |
| _gclid | StarredNight | Stores Google Ads click id for conversion attribution | 90 days | Marketing |
| _msclkid | StarredNight | Stores Microsoft Ads click id for conversion attribution | 90 days | Marketing |
| sn_utm_source, sn_utm_medium, sn_utm_campaign, sn_utm_content, sn_utm_term | StarredNight | Stores UTM parameters from the landing URL for campaign attribution | 90 days | Analytics |
| sn_landing_url | StarredNight | First page you landed on (set once per visitor) | 90 days | Analytics |
| sn_referrer | StarredNight | Referring site on first landing | 90 days | Analytics |
4. Server-side conversion tracking
In addition to the client-side tags above we also use server-side equivalents: the Meta Conversions API and the Google Analytics 4 Measurement Protocol. These are called from our servers (not your browser) after you complete an order, so that our advertising reporting remains accurate even when browser-based trackers are blocked. The attribution cookies listed above (_fbc, _gclid, _ga, sn_utm_*, …) are forwarded to our servers as part of the checkout so that these server-side events can be correctly attributed. All personal data (email, phone, address) is hashed (SHA-256) before leaving our servers.
These cookies are only placed after you have granted at least analytics consent; without consent we do not track attribution.
5. Managing your choice
When you first visit the site, our cookie banner lets you choose which categories you accept. You can change your choice at any time via the Cookie settings link at the bottom of the page. You may also configure your browser to refuse cookies or delete existing ones.
We honour the Do Not Track and Global Privacy Control signals: if your browser sends them, we will not place any non-essential cookies.
6. Retention
Essential cookies last until the end of your session or up to one year. Analytics cookies last up to 14 months; marketing cookies up to 13 months.
7. Contact
Questions about our use of cookies? E-mail hello@starrednight.com.